Advertisements online have become extremely invasive. Pop-up adds will follow the page while you scroll down, two minutes of ads before a 30 second video, and I have a really hard time believing that “hot singles are looking for me.” So I use Adblock to remove all ads during browsing and I don’t think that is morally wrong. The banner advertising industry is abusive and annoying and doesn’t deserve my time, attention, or money. Some websites have caught on and won’t let you view the site if you have Adblock enabled. My response is to not use their site anymore.